Esra Namazcı

I’m a consultant and agency leader working in e-commerce, digital marketing, and growth strategy, with a strong focus on managing digital assets end to end and building scalable business systems. I’ve been working in e-commerce consulting for over five years, supported by three additional years of hands on experience across different operational roles earlier in my career. This allows me to combine strategic thinking with practical execution. At BusinessUp, where I serve as a Growth Manager and lead our operations, we manage performance marketing, data analytics, cross border e-commerce, and digital transformation with a holistic approach. We work with brands in Turkey and international markets, focusing on long-term, sustainable growth rather than short-term campaign results. Together with a team of around 30 professionals, I’m responsible for the digital growth of nearly 100 brands. My work is driven by data, market dynamics, and consumer behavior, turning insights into clear and actionable strategies. We’ve worked across multiple categories including beauty & cosmetics, fashion & textiles, home & living, accessories, food, and supplements. Our partners include well established institutions such as Sabancı University and TS Club, mid-sized brands generating over ₺1M in monthly revenue, and startups with strong production capacity or solid financial foundations. My priority is helping brands build strong, profitable, and sustainable systems that position them as leaders in their markets. I’m always open to strategic partnerships and value driven collaborations.